Marketing Services Consultants

Service Details:
We assist you in developing a complete marketing plan which would include name selection, positioning,packaging, market segmentation, selection of trade partners, go-to-market strategy and budgeting.

All organizations are set up with an objective to create value to the society. This necessitates organizations to generate revenues to support all its stakeholders. However, in the rat race to succeed,most organizations are unable to generate revenues for sustainable operations. It is obvious that organizations cannot survive without profits/surpluses and the inability to generate surpluses would lead to industrial sickness. Bringing such organizations back to health requires entrepreneurial strategies.

Market Insight consultants help SMEs in their expansion and growth.We provide end to end solutions through a business model. The details of the same as as follows:

There are 4 major stages to the model.
Diagnostics is the first step towards solving the client’s problem. In order to understand the client better, a detailed study of the organization and its various aspects is required.To help assess the various aspects, both internal & external diagnostics is required.

• Internal Diagnostics: To analyze Strength and Weakness and align differences in the company, a detailed internal study is required. Various aspects studied here are: Leadership,People, Relationship,Processes,Finance,Product/Pricing &Export Knowledge.
• External Diagnostics:This requires a detailed study of the customers of the company, its dealers & retailers.

In other words, we get to know the current state of the client.

After having done the diagnosis, it is now important to understand the aspiration of the client. What is it that they are aiming at.This will include understanding their motivation & the need that is to be fulfilled.

After having known the current state & future aspirations of the client, MIC assesses the gaps. In order to help achieve the client’s goal, bridging of these gaps is important.

This is followed by conducting an environmental analysis of the situation in order to help the client better. Here a detailed study of the Opportunity & Threats is done.

On the basis of the findings of the Opportunity & Threats models, gap closure is done in order to achieve our Goal.

Finally complete Decision & Strategy Support is done by visits by senior consultants followed by the below mentioned steps:

Research studies have established that one dissatisfied customer will spread the bad word regarding the organization by sharing his experience with atleast 10 other customers, thereby leading to attrition in carefully developed business. Customer satisfaction assessment is the key tool to keep a tab on the customer feedback regarding the product/ service under consideration and enables the business to attune their offerings with respect to the customer expectations. Customer satisfaction assessment provides key inputs to improve customer relationship management practices across segments and sub-segments of business and builds long term brand loyalty among customers.

Case Study:

A global leader in agricultural harvesting equipment was witnessing a decline in its market share from 90% to 65% in wake of the competition led largely by several local players and to some extent by national and international majors. MIC conducted the customer satisfaction assessment with end users (farmers/ contractors) in all market geographies and brought to the fore that brand has serious gaps in after sales services, particularly in harvest seasons, leading to the customers switching to competition brands and eroding the market share of the leader. In the aftermath of the study, rigorous customer connect initiatives such as customer workshops through dealer network and putting up service camps in target locations which restored the faith of customers in the brand